Once upon a time, on-page methods meant keyword stuffing. With Google’s Panda update, websites that used this tactic were kicked off the first page!
In SEO the strategies that are working for you Today may not work after a few years because Google keeps changing its algorithm every month. This is why I always advise aspiring SEO marketers to stay up to date on industry news.
So, If you want to rank in organic search Today, then you have to optimise for the variety of SEO factors that search engines consider important- ON Page SEO, Off Page SEO and technical SEO.
This guide will give you an overview of both basic and advanced on-page optimization techniques that you can use to boost up your content.
IMPORTANCE OF ON PAGE SEO
On-page SEO is a critical component of your overall SEO strategy because it tells search engines what your page is about and what search terms your website is relevant for. It is one of the most important aspects of Internet Marketing.
There is a very popular myth about SEO, i.e. SEO is dead. Some people also claim that SEO is dead or out of date, which is specifically the opposite of the current situation right now. Its significance will never dwindle. On Page SEO is the most common method of directing targeted traffic to a website. It also improves the ranking of the website in Search Engine Result Page.
What Is An On Page SEO?
On Page SEO also known as on site SEO is the practice of optimising individual web page content for the users and search engines in order to get better rank on search results. It refers to all actions that can be taken directly within the website to improve its ranking in the search engine result page.
Onpage SEO is performed on a website to improve the user experience. In On Page SEO, we make adjustments to our website pages with relevant Keywords in order to get better rank in search engines.
Technical SEO and Off-Page SEO intersect with On-Page SEO. All the three processes of SEO must work together to get the best possible outcome. On-Page SEO’s primary function is to optimise the content and structure of a web page. On Page SEO entails lining up page-specific elements like- title tags, headings, content, and internal links with keywords.
6 Powerful on-Page Optimizations
It is not easy to write content on a website that ranks in google and drives more traffic and conversions, but if you follow a few powerful On-Page SEO tactics, you can achieve your goal of getting more traffic and conversion to your website.
Let’s begin knowing about these 5 Effective On-Page SEO Tactics that you can use to power up your content and send the right message to the right audience at the right time.
Here is a summary of all 5 Effective On-Page SEO Techniques:
- Core Web Vitals
- Page Title Tags and Meta Description
- Header Tags
- Optimize For Feature Snippet
- Publishing High Quality Content
- Image Optimization
- Core Web Vitals- Core Web Vitals are three metrics that are a part of Google’s page experience signals and quantify the user experience of communicating with a page. It is a set of user-focused metrics designed to evaluate a page’s “health” to provide a smooth and seamless user experience.AMP (Accelerated Mobile Pages) has not been a successful initiative, despite Google’s best efforts. More than 2 billion websites use AMP but that is just 0.1% of the total website.Core Web Vitals have grown in importance as part of your Page Experience score. In fact, it is clear to us at CommonPlaces that Core Web Vitals will soon be known as the most heavily On Page SEO Practice. Nowadays Core Web Vitals also matters For SEO. Simply if your website is loading slowly or if your web core vitals are not properly optimised then your SEO will deteriorate.There are basically three kinds of core web vitals, also known as the three pillars of Google’s Page Experience.
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
- Largest Contentful Paint or Loading (LCP)- It is a core web vital metrics and measure when the largest content element of the website becomes visible in the viewport. It is the time taken by the website to load its content on the 75% portion of the screen of the device. Elements that are consider for LCP-
- Image elements
- Image tags
- Background images with CSS
- Video elements
- Any element with text
- If you want to provide a good user experience, your website should strive to have an LCP score 2.5 sec or less. If you have a low LPC score, you are missing out on a better ranking in Google Search Engine Result Pages, thus losing potential traffic. There are many ways to improve the Largest contentful Paint (LCP) score. Some of them are-
- Use a Content Delivery Network (CDN)
- Minify Website’s CSS
- Optimize image sizes
- Compress the size of text files
- First Input Delay or Interactivity (FID)- First Input Delay (FID) is a Core Web Vital that measures the time in milliseconds between when a user interacts with your site for the first time. (i.e. when they tap a button, press a key or click a link) or it is the time taken by the website browser to respond after the user’s first Interaction.The quicker the website browser responds, the more responsive the page appears.Unlike LCP, FID is measured in milliseconds. If you want to enhance your website user experience, your website should strive for an FID score of 100ms or lower. An FID score between 100ms and 300ms means “need improvement”, and a score above it is considered poor.
There are many ways to improve First Input Delay(FID) Score. Some of them are-
- Divide large tasks into smaller, real time tasks.
- Remove any third-party scripts that aren’t absolutely necessary.
- Change your web host to a better (faster) provider.
- Cumulative Layout Shift or Visual Stability (CLS)- The third core web vital is Cumulative Layout Shift. This metric attempts to determine how stable information loads onto your screen. It is a performance metric introduced by Google in 2020 to measure the deemed visual stability of a page load. It is the time taken by the website element to change its location when the website renders.CLS is a score. It is not a timing measured in millisecond or seconds. It is calculated based on browser detected shifts. A CLS score If you want to provide a good User experience, your website should strive to have a CLS score of 0.1 or less. A CLS score between 0.1 and 0.25 means “need improvement” and a score above it is considered as “Poor”.
There are many ways to improve Cumulative Layout Shift(CLS) Score. Some of them are-
- Improve server Response time.
- Compress and optimize Images of the website.
- Implement Lazy Loading.
- Page Title Tags and Meta Description- Writing and optimizing the Page title tags and Meta Meta Description is crucial for the website’s search engine ranking, traffic, and click-through rates.When search engines perceive and read your pages, they firstly check the Page Title and Meta description of the page. They do it because they want to understand what the page is all about and then based on the other information given on the page, they give rank to your website in their index after considering other factors like- Domain Authority, Off Page SEO, On Page SEO, Competition, etc.Title Tag- A title tag is an HTML element that allows you to give a specific title to your web page. This title tag can be found in the browser title bar or in the search engine result pages(SERP). It informs both the user and the search engine about the page’s content. Each page must have a distinct title tag that informs both users and search engines about the page’s content. Page title should not be very long. The main suggestion is to keep it under 60 characters.There are some important page title tips that you can use to write an unique title for your page-
- Include keywords to the beginning of your page titles.
- Write short and descriptive titles.
- Include numbers and power words.Meta Description-A meta description which is also known as meta description attribute or tag is an HTML element that explains and categorises the contents of your page for the benefit of users and search engines. The page meta description is shown in the search engine result page. So, It’s your chance to promote your page and persuade users to click your link and visit your website rather than one of the other options.Each Website page must have a unique Meta description that tells users and search engines what the page is about. It should be descriptive, upto 200 characters. There are some important Meta description tips that you can use to write an unique title for your page-
- Avoid auto-generated descriptions.
- Include your target keyword(s) in the description.
- Try to include more information about the page so that the reader can understand it well.
- Header Tags- Header Tags which is also known as heading tags are used on the website’s pages to separate headings and subheadings. It includes information about the title and heading of related content.Spiders and bots are used by the search engines to crawl and index the web pages and they pay special attention to content wrapped in H1 tags to understand what the page is all about. It makes your content easier for the people to digest and understand.They are critical to a good user experience and, as a result, your SEO ranking.They are ranked in importance from H1 to H6, with H1 typically serving as the title.There are some important header tags tips that you need to have in mind. Some of them are-
- Avoid utilizing a single word as a heading, and instead, make your headings intriguing and beneficial for skimmers to read a report.
- Use one H1 tag for each page. If you’re using WordPress, the title of a page is automatically wrapped in H1 tags.
- Use headers in a hierarchical order, with h1> as the initial heading tag, followed by h2>, h3>, h4>, and so on.
- Optimize for Feature snippet- As online search changes, Google is regularly changing its algorithm to serve the correct information to the user as quickly as possible. Featured snippets are short fragments from a webpage that appear in Google’s search results to quickly respond to a user’s query.It is a small-sized snippet of information that displays above organic results in response to specific search queries. Feature snippets are most important nowadays because it shows an additional feature that you can secure.According to the survey, A Feature snippet gets approximately 8% of total clicks on Google. So, if you want to boost the reach and click-through rate of your website content, you should use feature snippets. It is your best friend if you want to establish your brand’s authority.You can use different types of feature snippets depending on your content. Some of them are as follows:
- List Feature Snippet
- Video Feature Snippet
- Table Featured Snippet
- Rich Answer
- Knowledge Graph
- Paragraph Feature Snippet
- Publishing High Quality Content- A website with excellent content can succeed with or without SEO. A website with poor quality content will not survive with or without SEO. So, If you want your website to perform well on SERP then your website must have High quality content because a website with good content can perform better even with SEO.Quality content provides a great user experience. It helps to attract the right audience to your website. According to Google Guidelines “High-quality pages and websites require sufficient expertise to be authoritative and trustworthy on their subject.”High Quality Content not only connects you with your target audience, but also builds trust between you and your customers.Before creating content for your website, consider the following aspects of high-quality content:
- Unique Content- Write original content for your website. Don’t publish copies or rewrites of existing articles.
- Content that is Practical- Don’t just put something out there for the sake of putting it out there. Make sure what goes live offers value to your website and viewers before pushing the publish button.
- Content that is thoroughly Investigated- Users and search engines both dislike reading hastily crafted posts.Well Researched Longer articles have been shown to score higher than shorter ones. So, before writing and releasing material on your website, Investigate thoroughly your content.
- Content that satisfies search intent- Considering the above – mentioned factors, you must ensure that your content meets the search intent. Before publishing any type of content on your website you must first figure out what kinds of content consumers want to see for the given search query.
Before writing content the first step is to go to Google and search for your targeted keywords. Navigate through the top ten results and examine them thoroughly. Take note of the following:
- Type of Content.
- The level of details in the content.
- How they use the images and videos.
- Page DesignsYour goal is to use this data to improve your content because failing to create content that meets the search intent will ultimately lead to lower ranking. So, before you even consider on-page SEO, make sure the content you publish is what a Google searcher is looking for.
- Image Optimization- Images are the most important element on websites because their purpose is to catch the visitor’s attention. Our brain understands images much faster than text therefore images can communicate a product, service or brand instantly.For presenting purposes, images are crucial. They add interest to a page and make it simpler to read. But If you add more images to your website content then they will add to the loading speed of a page and the biggest problem with the images is that search engines don’t understand them.Your users expect your site to load faster. As a result, if you want to improve your website’s user experience, you should optimise each and every image on it. Image optimization improves page load speed, improves SEO rankings, and enhances user experience.If you want to improve your website’s user experience you must consider the following best practices for SEO Optimizing Images-
- Original images should be used. You must refer to the original source if you need to use an existing image from the internet.
- Optimize the image size – the lower the image’s size (in bytes), the better the website will perform.
- Use an ALT tag to explain the image so that search engines can figure out what the image is all about.
- Use a Content Delivery Network (CDN) if you have a lot of images on a single page. This will help your page load faster. Simply put, your photos will be housed and supplied by multiple servers, which will speed up the loading process.